If you take a quick look at my YouTube channel, for instance, you will notice that my branding and messaging is consistent with that of my website. You also have to pay attention to your UVP, messaging, byline, about page, etc. In other words, be consistent with your online branding.Īnd when I say branding, I don't just mean making your channel look like your blog or website. If you have an appearance that is unique for your blog, you should naturally carry this appearance and identity over to your YouTube channel. Very much like you've already done with your blog. It entails creating some kind of identity that will help people identify who you are. What does 'branding your YouTube channel' actually entails? Let's talk about branding! Step two: Branding your YouTube channel
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OK, before you even start thinking about creating a channel and uploading your videos or vlogs, you first need to make your channel look professional and appealing to your intended audience. So, not only do you have the opportunity to contribute with great content, but also the opportunity to grow a huge fan base, a loyal following known as 'subscribers.'Įveryone starts from zero you have to work at it to get your subscriber count up. That's right, whatever niche you're into, chances are there are folks on YouTube searching for exactly what you have to offer them right now. The other great thing about publishing content on YouTube is that you have every opportunity to build a huge audience base. With a blog, you publish blog posts, right? With your YouTube channel, you publish vlogs or videos. It's your gateway to broadcasting yourself, your brand, and for increasing awareness about almost anything you want on the web.īut let's be smart about this because, as a blogger, you should view your YouTube channel as an additional platform for creating, sharing, and promoting great content.
If you have a YouTube channel, it's time to light a fire on it. If you don't have one, click here to create one. Perhaps you do have one and haven't really had much time to put it to good use. I would be very surprised if you didn't have one. Step one: Getting your YouTube channel geared up! Well, it's time to change your gameplan! Are you ready to start vlogging to explode the growth of your blogging business? If you are, then let's begin. So it's clear to see that if you're not vlogging, then you're clearly missing out on a huge opportunity to increase your brand awareness, drive more visitors, create more leads, attract more customers and clients to your blog or online business. YouTube accounts for 80% of the total mobile video consumption! Click to Tweet
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